Saturday, March 31, 2018

Facebook at Face Value.

Facebook was headed for problems for a long time . First place Facebook played a role in helping (1.1)>>Trump win the election in 2016.  MARK ZUCKERBERG was trying hard to convince voters that Facebook had no nefarious role in this election. Right now there is a "on going " investigation by Robert Mueller on possible Russian meddling .  But according to President-elect Donald Trump's digital director Brad Parscale, the social media giant was massively influential—not because (1.2)>>it was tipping the scales with fake news, but because it helped generate the bulk of the campaign's $250 million in online fundraising.  Last year Facebook’s new fact-checking system labeled a Newport Buzz article as possible “fake news”, warning users against sharing it, something unexpected happened. Traffic to the story skyrocketed, according to Christian Winthrop, editor of the local Rhode Island website. Facebook was reeling in (2)>> growing criticisms that it may have helped Donald Trump get elected by allowing fake election news to outperform real news, and creating filter bubbles that facilitated the increasing polarization of voters. In response, Facebook announced that it would work to stop misinformation in part by letting users report fake news articles, which independent fact-checking groups could then review. AGAIN were was all the Fake News ? I don't think there ever was , but certainly Facebook reporting of it would have boiled over the brim if it was real. Now Facebook face is more about spying on you . That I think maybe "real news" . In many ways, of course Facebook is has been spying on you. There’s a lot about(3)>>Cambridge Analytica that doesn’t quite add up.A Cambridge Analytica whistleblower has suggested Facebook uses people's mobile phones to spy on them at home or at work.Christopher Wylie, a former employee of the scandal-hit firm, said companies like Facebook use the microphone on mobile phones to help tailor their adverts.He told a UK Parliament Commons committee on March 28th ,  he believes the social media giant is able to decipher whether someone is out in a crowd of people, in the office or at home. Rob Goldman, a vice president inside Facebook’s Ads team, rather ill-advisedly published a series of tweets that seemed to confirm the Trump administration’s allegations regarding the recent indictments of the "alleged"[ **Honestly I am skeptic that the Russians had anything to with the Trump win , but as we are told that **]  13 Russian nationals by Special Counsel Robert Mueller. The "evidence" of Russian meddling is vary scarce , but the influence of paid ads by both American political parties on Facebook is vary strong . It's also vary probable that Facebook had a slant toward Trump . To wit, the that the online advertising campaign led by the (4)>>shadowy Internet Research Agency was meant to divide the American people, not influence the 2016 election. During the run-up to the election, the Trump and Clinton campaigns bid ruthlessly for the same online real estate in front of the same swing-state voters. But because Trump used provocative content to stoke social media buzz, and he was better able to drive likes, comments, and shares than Clinton, his bids received a boost from Facebook’s click model, effectively winning him more media for less money. In essence, Clinton was paying Manhattan prices for the square footage on your smartphone’s screen, while Trump was paying Detroit prices. Facebook users in swing states who felt Trump had taken over their news feeds may not have been hallucinating.
Conclusion .
Facebook might be up to something, but you are definitely leading the battle in providing data they can use to give you ads, Spend enough time on the internet and you’ll eventually see ads targeted specifically to you. I am not giving up on Facebook . It was through FB that I was able to get my blog into my FB friends feeds , expand my base of readership . While (5)>>many will opt out because of the spying accusations , maybe once and a while I'll post a personal picture of my life . 




NOTES AND COMMENTS:
(1.1)>>Trump win the election in 2016.  Besides Donald Trump . Facebook may helped re-elect Obama as well . Facebook's political aims have always been a kind of two faced on which part it flipped flopped .In contrast, the Obama campaign's use of Facebook was massive, and even more intrusive. About a million people let the campaign gather not only data on themselves, but on all their friends, who didn't know their data was being harvested as well — a number that could easily have reached 190 million, which, at the time, was about equal to every active Facebook user in the U.S.Obama's tech gurus were able to match this rich treasure trove of personal data — likes, dislikes, photos, etc. — with other databases, creating the largest and most detailed profiles on voters ever assembled.And the campaign aggressively used its unique access to influence millions of people the campaign identified as "persuadable," sending them highly targeted campaign messages that appeared to come from their Facebook friends, rather than the Obama campaign.(1.2)>>it was tipping the scales with fake news.  Regarding "fake news" , Donald Trump used the term accusing CNN reporting of spreading misleading reports on "him". Regarding the Leftist media , they also adopted the term fake news  applying the term to Russian trolls that were spreading again LOL fake news that was Pro- Trump during the 2016 election , that somehow influenced the election . I know its really ludicrous the way it sounds . I never saw a political ad on Facebook that I remember , during the election I did read a lot online . Factually I did read news from Russian sources like Sputnik and RT America that slanted toward Trump after he was interviewed on American TV about "getting along with Russia" . Right now the Russian news media is not saying anything nice about Donald Trump . The Idea of "fake news" is definitely Orwellian in nature . The notion of censoring opinions is more at work , when calling out any news media , or journalists as being the " Fake" . This makes you wonder just were is the REAL NEWS!.(2)>> growing criticisms that it may have helped Donald Trump get elected by allowing fake election news to outperform real news.  Interestingly Wired magazine had given a hint on who was " actually" spreading the Propaganda . *here's* what's really been influencing all those things that "Russia" got accused of. Russia doesn't run FB though, so it's back to square one for the investigating authorities who were so eager to find someone to blame for Trump winning the election, that a large number of former top US businesses - are now going to fail as a result of the "Witch Hunt". Please note , if it was the Russians , we must also assume that Republican National Committee was in collusion with the Russians :
"   Facebook proved to be a powerful way for Trump's team to hone the campaign's message with the kind of enormous sample sizes you can't get with traditional polling. "They have an advantage of a platform that has users that are conditioned to click and engage and give you feedback," says Gary Coby, director of advertising at the Republican National Committee, who worked on Trump's campaign. "Their platform’s built to inform you about what people like and dislike."Coby's team took full advantage of the ability to perform massive tests with its ads. On any given day, Coby says, the campaign was running 40,000 to 50,000 variants of its ads, testing how they performed in different formats, with subtitles and without, and static versus video, among other small differences. On the day of the third presidential debate in October, the team ran 175,000 variations. Coby calls this approach "A/B testing on steroids." The more variations the team was able to produce, Coby says, the higher the likelihood that its ads would actually be served to Facebook users.
 (3)>>Cambridge Analytica. But since it was revealed it harvested data from over 50 million users to aid Cambridge Analytica's election campaigns, other data issues have been brought into question.Facebook spying is reflected in research carried out by Internet charity DotEveryone. Their studies show seven per cent of people think Facebook listens to their phone conversations and five per cent believe it is capable of tracking their eye movements when they're looking at a screen. (4)>>shadowy Internet Research Agency. Despite  “selling your data,” most Facebook advertisers couldn’t care less about your Likes, your drunk college photos, or your gossipy chats with a boyfriend. What advertisers want to do is find the person who left a product unpurchased in an online shopping cart, just used a loyalty card to buy diapers at Safeway, or registered as a Republican voter in Stark County, Ohio (a swing county in a swing state).(5)>>many will opt out because of the spying accusations .If you decide that you don’t want Facebook to listen your conversations, then there is a way to opt out. All you need to do is go into your mobile device settings (this will be different from device to device), go to your Facebook App settings, and then remove Facebook’s access to your microphone. Once you remove the microphone access to Facebook, you won’t be getting targeted with conversation based ads any longer. However, you’ll still be targeted for conversations ads for up to 90 days for keywords you’ve said in conversation prior to removing microphone access.

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